Reimagining the Shareholder
For decades, corporations have operated under a singular guiding principle: to maximize shareholder value. This pursuit has driven innovation, growth, and profitability. Yet, in this relentless focus on financial returns, we have neglected the true source of all value—the Earth and its interconnected systems. The climate crisis, environmental degradation, and societal inequities now demand a radical rethinking of the economic and moral obligations of organizations worldwide.
It is time to recognize that the Earth itself is the ultimate shareholder in every endeavor. The air we breathe, the water we drink, the ecosystems that support life—all of these are fundamental to any economic or human success. Without a thriving planet, no business, community, or economy can sustain itself. Therefore, maximizing shareholder value must mean maximizing the health, balance, and longevity of the Earth’s systems.
We propose a fundamental shift in corporate purpose, grounded in the following principles:
Corporations must embrace their role as stewards of the Earth. This means taking responsibility for the environmental impact of all decisions, from resource extraction to waste management. Every action must be evaluated based on its contribution to the regeneration of natural systems.
The Earth, not quarterly earnings, should be the measure of success. Profits must no longer be seen solely in terms of financial gain but also in terms of ecological restoration, biodiversity preservation, and the mitigation of climate change. True value is realized when business activities enhance, rather than diminish, the planet’s resources.
Innovation must focus on creating solutions that address environmental challenges while enabling businesses to thrive. Technology, products, and services should be developed with sustainability at their core, ensuring that they contribute positively to the health of the planet and future generations.
Just as corporations strive to provide returns to financial shareholders, they must also ensure fair returns for all Earth’s inhabitants. This includes addressing inequities caused by environmental harm, investing in the communities most impacted by ecological degradation, and ensuring that future generations inherit a planet capable of sustaining life and prosperity.
The traditional short-term focus of financial returns must give way to long-term strategies that prioritize environmental sustainability. Corporations must commit to decarbonization, circular economies, and regenerative practices that secure the future of the Earth, rather than exploiting resources for short-term gain.
We call on all corporate leaders, policymakers, and individuals to adopt this Earth-centric directive. By redefining value as the sustainability and regeneration of our planet, we will create an economy that serves not only shareholders but the entirety of life on Earth.
This manifesto is not a rejection of growth or progress, but a call for a new form of growth—one that respects the limits of our natural world and seeks to enhance, rather than diminish, the resources that sustain us.
The Earth is our ultimate shareholder, and in maximizing its value, we secure the future of all.